Flodesk: A Powerful Newsletter Platform Tailored for Small Business Success
As a brand, web design, and marketing studio, we are well-versed in the many platforms that are available when it comes to marketing your business. We’ve tested everything from web platforms, social media planning platforms, automation platforms, and newsletter platforms. Today, we’re going to dive into one of our favourites—the tried-and-true newsletter platform, Flodesk.
And honestly, it really is our fav. This isn’t just a salesy blog post trying to earn us commissions. We’re serious when we say Flodesk is the top recommendation for all of our clients. We LOVE using it for their email marketing! Plus, if there just so happens to be a 50% off code in this blog post for you, we think that’s a major win for YOU!
But first, let’s go over some of the key features that make Flodesk so special and why we love using it.
1. User-friendly interface
Flodesk is incredibly user-friendly. It makes it easy for anyone (yes, even you non-techy gals) to create stunning emails that convert, without even needing a degree in graphic design! With simple drag-and-drop features, you can design eye-catching emails in no time.
This is a huge reason why we love recommending this platform to our clients. Often, clients want to save a little money and handle their email marketing themselves (we get it!), but they might feel hesitant using a platform they’re unfamiliar with. We’re always confident referring them to Flodesk because we know that once we set them up with their brand kit (colours, fonts, and logos), they’ll be able to create emails with their entire visual identity at their fingertips.
2. Beautiful email templates
If designing from scratch isn’t your thing, Flodesk has stunning pre-designed newsletter templates that take the guesswork out of creating engaging emails. These templates are designed to convert and are incredibly easy to customize—just swap in your own fonts, colours, images, and copy. Because as a busy female business owner, the last thing you need to be spending all your time on is designing a newsletter. These templates give your emails a professional, polished look without needing hours of design work.
Take a peek at some examples below!
3. Affordable pricing model
One of the things that sets Flodesk apart from many of its competitors is its flat monthly rate. Small business owners can grow their subscriber lists without worrying about skyrocketing costs, as Flodesk doesn’t penalize you for growing your list.
And remember how we mentioned that 50% off code? You can sign up for free, and if you’re ready to upgrade to a paid plan, use code OK5WBD for 50% off your first year of Flodesk! This makes it an incredibly affordable option for small businesses, and we’re all about making great tools accessible.
4. Automated workflows
If your business needs to automate email sequences, welcome emails, and follow-ups, Flodesk has the capabilities to take care of all of this for you! This saves you time and energy that can be better spent on other aspects of running a business. It’s super simple to set up your workflows, and you can even segment your audience for more targeted communication. And if this stuff is all over your head, they have a resource called Flodesk University, where you can learn all about email marketing and how to utilize automations and workflows to benefit your business.
5. Integration with popular platforms
As a web design studio, we needed to find a newsletter platform that seamlessly integrated with the web platforms we use like Shopify and Squarespace. Once everything is set up, Flodesk takes care of sorting your subscribers, ensuring that the right emails go to new and existing subscribers. It's incredibly comforting to know that once the system is up and running, it continues working efficiently behind the scenes.
6. Powerful Analytics
After putting all that effort into creating a stellar email, we know how exciting it is to check your analytics and see how it performed (we geek out on analytics 🤓)! Thankfully, Flodesk has you covered with their powerful analytics that provide a comprehensive visual overview and detailed data on performance across subscribers, emails, forms, workflows, and checkouts.
This feature allows you to optimize your email marketing by delivering actionable insights. You’ll be able to easily identify what’s working (and what isn’t), track how your subscriber list is growing, and make data-driven decisions to refine your marketing strategy. Plus, you can export data for further analysis or reporting with ease!
7. Link In Bio Forms
For those active on social platforms like Instagram and TikTok, Link in Bio forms are a must. If you’ve been wondering how to create one, Flodesk makes it incredibly easy to set up a Link in Bio form that connects directly to your subscriber list!
Imagine having your most important shareable links and an email opt-in form all in one place, completely on-brand. Capturing leads has never been easier. This feature is perfect for ensuring you stay connected with your audience, especially with ever-changing social media algorithms.
Building a strong email list means you have a direct line to your audience that can’t be impacted by social media changes. And since your emails are about to be top-notch, we don’t think your subscribers will want to opt out anytime soon!
Honestly, we could keep going on about Flodesk and all the amazing features it offers. But at this point, we’d rather let you take the plunge and try it out for yourself! Like we said, we wouldn’t recommend something we don’t personally use and love for ourselves and our clients. If you’re a small business looking to elevate your email marketing game, it really is a no-brainer. And don’t forget, we’ve got that 50% off code for you:
use the code OK5WBD for 50% off your first year of Flodesk
At V&CO, we are your strategic partner and we want you to focus on what you do best. We are happy to assist you with setting up and managing your Flodesk account so that you can utilize all of its features and functionalities to the best of their ability!
We’d love to know if this blog post was helpful, and feel free to DM us if you have any questions. Be sure to subscribe to our newsletter below for more content marketing, branding, & business tips!
